At Sapphire Signmakers, we understand the importance of creating a strong and consistent brand presence, both inside and outside a retail environment. Our signage project for Flooring Superstore in Oxford is a great example of how effective signage can bring an entire store together.
We were commissioned to deliver a range of internal and external signage solutions, helping to create a professional, welcoming and easy-to-navigate shopping experience. From the prominent exterior signage to the detailed interior displays, the project focused on maintaining brand consistency while showcasing the wide variety of flooring products available.
The exterior of the Oxford store features a large, high-impact Flooring Superstore fascia sign, combining bold lettering with the brand’s distinctive black and yellow colour scheme. Additional supplier branding and window graphics complement the main signage, creating a recognisable storefront that stands out.
The signage continues inside, where vibrant overhead graphics and branded department signage help customers navigate the store. From the eye-catching green Outdoor Living signage to clearly identified product areas, each element contributes to a cohesive retail environment.
Throughout the store, a variety of bespoke signage and display graphics work together to create an engaging shopping experience.
The interior features dedicated product displays, branded wall graphics and informative signage across flooring categories, including carpets, vinyl and solid wood flooring. Each area has been designed to present products clearly while maintaining the overall Flooring Superstore identity.
From bold overhead panels to detailed product information graphics, the signage helps customers explore the extensive product range while creating a professional and organised retail space.
The completed Oxford store demonstrates how well-planned signage can enhance a retail environment, combining impactful branding with practical product information and wayfinding.
The combination of exterior fascia signage, internal graphics and branded display features creates a consistent identity throughout the store, ensuring customers experience the Flooring Superstore brand from the moment they arrive.
We’re proud to have contributed to this project, showcasing Sapphire Signmakers’ ability to deliver comprehensive retail signage solutions that are both visually appealing and functional.
For more information about our expertise in retail signage, or if you have a project you would like to discuss, contact us today and a member of our team will be in touch.