Sapphire Signmakers has successfully delivered a large-scale retail signage rollout for The Entertainer across 861 Tesco stores throughout the United Kingdom and the Republic of Ireland.
This major manufacturing and installation programme demonstrates Sapphire’s expertise in nationwide retail rollouts, high-volume signage production, and coordinated multi-site installations across the UK and ROI.
ollowing several months of intensive planning, production scheduling, and logistics coordination, the rollout officially began on Monday 26th February 2024.
Over a 33-week period, Sapphire Signmakers completed 861 retail signage installations across 861 Tesco stores, covering both the UK and Republic of Ireland. The project averaged nearly 100 new store concessions opening each month, demonstrating the scale and efficiency of delivery.
Delivering a rollout of this magnitude within such a compressed timeframe required precise project management, agile manufacturing capabilities, and a highly experienced nationwide installation network.

rom initial concept through to final installation, Sapphire’s team worked closely with stakeholders to guarantee consistency, speed, and quality at every location.
This rollout clearly demonstrates Sapphire Signmakers’ ability to manage complex, multi-site retail programmes while maintaining exceptional attention to detail and operational excellence.
Executing 861 installations in 33 weeks required detailed pre-rollout planning, phased production scheduling, real-time installation coordination, strong supplier collaboration, and dedicated project management oversight throughout the programme.
The success of this rollout reflects Sapphire’s ability to scale operations rapidly while maintaining efficiency, safety standards, and brand integrity across hundreds of active retail sites.

The success of this nationwide Tesco rollout was recognised at the Sign & Wrap Awards, where Sapphire Signmakers proudly received a Bronze Award for exceptional project delivery.
Daniel Casey, Managing Director of Sapphire Signmakers, commented:
“I am incredibly proud of the team at Sapphire, along with the support from our suppliers, for ensuring this rollout ran smoothly and that we exceeded expectations. The hard work of everyone involved has not gone unnoticed, and it is fantastic to receive the recognition this rollout deserves.”
This award recognises the scale, speed, and quality achieved across one of the largest retail concession rollouts delivered across the UK and Ireland.
If you are planning a multi-site retail rollout or large-scale signage installation programme, our team is ready to deliver with precision, speed, and quality. For more information about expertise in signage or if you have a project you would like to discuss, contact us today and a member of our team will be in you.
