You’ve all seen the sign, now you can watch how it all came together as we rebranded Hull’s arena.
Sapphire Signs worked closely with Superfly Marketing and ASM Global to successfully deliver the full rebrand of the former Bonus Arena, transforming it into the all-new Connexin Live in Hull.
This high-profile venue rebrand involved the design, manufacture, and installation of impactful internal and external signage, ensuring the new Connexin Live identity was brought to life across the entire arena. From large-scale exterior branding and illuminated signage to wayfinding, internal graphics and finishing details, every element was carefully delivered to meet tight deadlines and live event schedules.
Working collaboratively with marketing teams and venue operators, we ensured a seamless transition from Bonus Arena to Connexin Live, helping to position the venue as one of Hull’s leading live entertainment destinations. The project showcases our expertise in arena rebranding, large-format signage installation, and complex venue branding projects across the UK.
Watch the video to see behind the scenes of the Connexin Live Hull rebrand – from initial installation to the final reveal.
For more information about expertise in signage or if you have a project you would like to discuss, contact us today and a member of our team will be in touch.