The team at Sapphire Signs are delighted to work alongside The Entertainer and Asda on the new partnership between both companies.

A spokesperson from The Entertainer said: 

Creating a first-class customer experience for Asda customers within the toy aisles was of the utmost importance to us. Thank you to our toy partners Addo Play Ltd., Mattel, Inc., Spin Master and Disney for helping us bring their brands to life with additional theatre for customers to enjoy.

“The team at Sapphire Signs have done a fantastic job in bringing our vision to life in-store, so thank you for all your hard work.

“Another big thank you to the teams at The Entertainer and Asda, who have proved what can be achieved when you reimagine retail!”

It’s a result we are all extremely proud of